Experts in the business side of a successful cosmetic practice.

Our Mission

Smuk is a consulting agency that helps business owners, aesthetic surgeons and practice managers to understand technology & digital marketing, along with the new revenue opportunities.
We use forward thinking and digital strategies to connect patients who love our client’s services or products and introduce them to the brand online.
Our mission is to help & revolutionize the aesthetic business in Germany, proving the best experience for patients and plastic surgeons.

Our Core Values

Our team has grown from two to over 8 people, as our agency has expanded and developed over the years. We are based in Munich, Germany and our team come from all over the world.

Loyalty, Trust & Integrity Above All.
Be Curious, Be Bold & Follow Your Ideas. 
Autonomy, Freedom & Interdependence.
Challenge Yourself, Don’t Wait To Be Challenged.

Smuk Team

Bernadette Herkner
Senior Designer &
Marketing Developer

Head of Design & User experience, Communication.  Marketing specialist. Co-Founder of Smuk. 

Luciano Radicce
Senior Manager &
Marketing Strategist

Founder of mother agency We Store Solutions LTD & Smuk. In charge of business strategy, management & operations.

Alex Pedersen
Web Developer
& Marketing Automation

Former full-stack developer of We Store solutions LTD. Expert in Web, Mobile & Sales Funnel Automation

The Right Team for your Aesthetic Practice

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